People are instinctively suspicious of stuff that gets too big, too fast. Two years ago the term “gamification” barely existed, now it’s everywhere. There are gamification books, startups and even a dedicated gamification summit. With so much hype, backlash is inevitable.
In a recent Google Tech Talk designer and self-confessed“grumpy German scholar”Sebastian Deterding outlines how he believes companies could “gamify better”.His presentation really stands out from the general gamification hype/hateDeterding identifies three key ingredients to successful games: meaning, mastery and autonomy.Meaningful games are ones which connect deeply with users. It could be via compelling narrative or via a game’s social value (only you can save the Finnish library archive). Mastery is about giving players a sense of control and well-defined game progression. Autonomy is basically the art of making games enough fun so that people actually choose to play them.
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