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TourTwist Puts Crowdsourced Spin on Tourism in Lebanon

Summary Lebanon-based TourTwist is offering locals in Lebanon the opportunity to create tours in their greater backyards, by providing access to hidden gems that they are best equipped to introduce.
Description Crowdsourcing the tours and opening them up to the public allowed TourTwist to make the concept scalable and thus more beneficial to the community. Yet they had to do a little research to convince funders of its merit. "We had a challenge with banks understanding our business model, because it's quite new, but showcasing feedback and testimonials from people who have already participated made it easier to grasp," says Daher.

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