Trada, the only performance-based paid search marketplace, announced today a significant enhancement to their crowdsourced approach. After 4 years building and expanding their crowd of certified experts who work to optimize search campaigns across the Google, Yahoo and Bing networks, Trada will roll out a new version of their marketplace, which challenges some of the traditional notions of crowdsourcing.
“There is an emerging class of crowdsourcing companies that employ expert workforces,”said Niel Robertson, founder and CEO of Trada. “Our data shows that, on a given campaign, we can specifically curate a smaller expert team based on experience and skillset,and that dramatically boosts performance.”
Trada’s new “Optimizer matching” technology collects information about the experts’ unique skillsets and their historical performance in the Trada system,and assigns them to campaigns whose objectives they can best serve. In paid search,the strategies used to achieve different goals are highly variant,so subject matter expertise in an advertiser’s vertical, size,and conversion type are critical to success.
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