The smartphone has become the must-have tool for travel, offering GPS navigation, online bookings, scannable check-ins, and QR codes and locators with information geared to wherever you are.
Ad agency JWT’s travel trend list for 2012 mentions apps like Uber, a cab-dispatching service; Postagram, which turns snapshots into postcards; and Vocre, an app that translates spoken words into other languages.
But never mind crowd-sourcing from websites where phoney reviews and picky consumers make it hard to figure out the real deal. Instead, travellers are friend-sourcing, with sites like Trippy.com showing recommendations from your social networks. Another new app, Wenzani, takes content from guidebook publishers Lonely Planet, Frommer’s and DK and integrates it with advice from your friends and social networks. Frommer’s has just introduced customized printed travel guides called Frommer’s Remix that integrate personal itineraries and preferences with advice from Frommer’s experts.