It’s no secret that TripAdvisor sees Facebook as a major platform partner, having established a series of hook-ups with the preeminent social network in the past few years. And today it further cemented this relationship with the launch of its new Local Picks Facebook app.
TripAdvisor/Facebook partnership predates Instant Personalization, and at first it started building apps on their platform, such as Cities I Visited. It then rolled out Facebook Connect integration and, in January this year, TripAdvisor launched its part of what Facebook announced at F8 last year, which was open graph and custom actions. Local Picks lets users express opinions and get restaurant advice from people they know. The app is integrated with Facebook’s timeline so diners can share ratings, favourites, and themed lists with friends.It also displays information such as the address,area,type of cuisine,phone number,website address, hours of operation, menus, and photos.
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