Trophy Slots has developed a new game level designed by Andrew True, a Trophy Slots player and winner of the social slots app's recent Design a Level Contest.
The company's product development strategy places a strong emphasis on crowdsourcing, allowing the app's community of players to directly steer the game's development.
Going forwards, Trophy Slots will not only use crowdsourcing to develop new game features, but also entirely new apps. For emerging app publishers, utilising the power of the community is a highly effective way to have customers become vested in the application. This not only increases retention rates, but also encourages brand advocacy amongst dedicated users, thus leading to an overall growth in viral acquisition. Trophy Slots is already seeing increasing customer retention and propensity to purchase and will roll out this design methodology across all of its future development activities.