Turbo Snort caffeine nasal spray has launched a web based crowdfunding project to finance a national advertising campaign on the Howard Stern Show. GSC Products, the company behind Turbo Snort turned to crowd funding based on the success other start-ups have had with various funding websites. Unlike the way large companies sell stocks, crowdfunding under current laws doesn’t allow an exchange of money for equity. Instead, small companies provide perks such as free product and special coupons in return for donations.
“We chose Howard Stern because he’s the best bang for the buck in national advertising. Stern is probably responsible for 30% of the total revenue at Siriusxm. His listeners are super loyal and the show is a perfect fit for Turbo Snort.Howard Stern is a cost effective way to reach an audience of at least 8 million people, but it’s still a lot of money for a small start up like us. So we decided to raise capital with a crowdfunding campaign. Lots of start-ups have had luck with crowd funding. We’ll see how it works for us,” says Perry.