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UNAIDS Uses Social Media For Socially Responsible HIV Education Initiative

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Summary Crowdsourcing, or engaging group of people or community through an open call to collectively develop ideas and concepts, is a key concept in the age of social media. In order to tap the immense potential of its target audience, the Joint United Nations Programme on HIV/AIDS (UNAIDS) is launching CrowdOutAIDS.org, an online collaborative project to crowdsource its new strategy on youth and HIV.
Description "It is important to involve young people in policy development in order for our views, expectations and aspirations to be fully represented," said Jennifer Ehidiamen, a blogger and journalist from Nigeria, and online content curator for CrowdOutAIDS.org. "CrowdOutAIDS.org is an innovative way to build a strong community, interested in sharing solution-based ideas and actions on AIDS."

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