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United Nation gets its Logo Design through Crowdsourcing!

document Crowd Creativity
Summary Crowdsourcing has always been under the hammer for the wrong reasons, particularly in logo design. But as more and more brands entities opt for crowdsourcing, this phenomenon is being negated. One of the most recent users of logo design crowdsourcing is The United Nations. In order to acquire a logo to represent their “7 Billion Actions” campaign, they rendered the services of a crowdsourcing site rather than a conventional design agency.
Description “The 7 Billion Actions Campaign will illustrate the inter-connected world that 7billion people share with each other, the issues and challenges they face, and the actions they are taking to improve their own lives and the lives of people around them.”

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