The rock group Queen has invited videographers and filmmakers to create an original music video for their 1977 classic hit "Sheer Heart Attack" through crowdsourcing. The rockers plan to use the winning submission as a music video that will run across Queen's social media channels.
The campaign, part of a partnership between the Universal Music Group and Talenthouse, relies on crowdsourcing content, expanding the reach of artists to find new and existing fans. It's pulling in brands like Nokia, which want to sponsor headliners such as Queen, Paul McCartney, Lady Gaga and others for minimal cost.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.