Web's Largest listing of crowdsourcing and crowdfunding events

Events

Advertise

Web's Largest Directory of Sites

2,358 crowdsourcing and crowdfunding sites

Unleashing Crowd Power, Part 3

document Distributed Knowledge

Unleashing Crowd Power, Part 3
By Michal Hudecek, Published February 15, 2012

The Motivation Wheel
In the series, we have already covered general web directing principles and specifics for crowdsourcing projects. In this part, you will find out more about motivation forces that drive people in crowdsourcing projects. The Motivation Wheel concept is based on web directing philosophy that puts the feelings and thoughts of visitors above everything else. The question is therefore, what should users think and feel in order to contribute to a crowdsourcing project? Why do people spend their free time working on something?

Image of an ideal job
Motivation Wheel concept works on an assumption that people share a common ideal of a perfect job that would fulfill all five following factors. It treats a crowdsourcing project as any other job position.

1. Pride
People want to be proud of themselves. They want to know they are doing a great job, that they are experts in their fields whatever that might be. Although the external appreciation is an important part of it, inner satisfaction must not be neglected.

2. Fun
Being good at something might not be enough. I might be really good at creating PowerPoint presentations but if it is not fun for me I do not want to be a professional PowerPoint designer.

3. Impact
Even the most boring tasks can become exciting if you are a part of a project with a strong positive impact. Even if creating presentations is boring for you, what if you

were designing one that could save a lot of lives or change the way people communicate?

4. Relationships
Two types of relationships can be distinguished in a crowdsourcing project as well as in a work place. The first one is with the authority that assigns tasks, boss or more generally organization itself. The manager employees admire may be why they do the most boring job without any complaints. Similarly, if users already have a good relationship with your organization they might be willing to participate in a crowdsourcing project just to help you out of the “friendship”. The second bond can be established with the co-workers. The colleagues can be the reason why employees stay at a job they do not like. Analogically, lack of likeminded people in their daily job might encourage them to join online communities in their free time.

5. Money
Financial incentive is an obvious motivational factor. Used wisely, it can be a very strong tool. Who would not want to earn some extra cash? However, it can easily withdraw attention from other ones and alter users behavior in favor of the quickest possible way to earn money. Visualizing the motivation factors Because some of these factors are usually not fulfilled at a day to day occupation of many people, they tend to look for a substitute. And crowdsourcing is one of the alternatives. Motivation Wheel visualizes these factors and shows their representation in a particular crowdsourcing project using a polar area diagram. Each sector represents one motivation factor. The more colored it is, the higher the motivation. The figure below depicts an ideal job/crowdsourcing project where all the motivation factors are fully met.

The next article in the series will show Motivation wheels for various famous crowdsourcing project.

Summary In the series, we have already covered general web directing principles and specifics for crowdsourcing projects. In this part, you will find out more about motivation forces that drive people in crowdsourcing projects.

Description Because some of these factors are usually not fulfilled at a day to day occupation of many people, they tend to look for a substitute. And crowdsourcing is one of the alternatives. Motivation Wheel visualizes these factors and shows their representation in a particular crowdsourcing project using a polar area diagram. Each sector represents one motivation factor. The more colored it is, the higher the motivation. The figure below depicts an ideal job/crowdsourcing project where all the motivation factors are fully met.

Tags: crowd power, Crowdsourcing, fun, impact, Motivation Wheel, Polar Area Diagram, Pride, relationships

Posted by Samuel Bennett

Feb 16, 2012 01:54 pm GMT Viewed 1017 times

Author: Michal Hudecek Source

Contact us if you are owner of this content and want to make changes.

Download Flag This

Events

Unleashing Crowd Power, Part 3

Comments

Crowdsourcing.org

Categories

Content

Crowdsourcing.org, an initiative by massolution®

Events

Related Content

Unleashing Crowd Power, Part 3

Comments

Crowdsourcing.org

Categories

Content

Crowdsourcing.org, an initiative by massolution®