One noticeable trend which has gained traction over the last several years is the availability of user-reviews for almost any product or service imaginable. This “crowdsourced content” has become a trusted source from which millions of buying decisions are influenced globally. In fact, according to marketing agency Razorfish, over 60% of consumers now rely on user-generated reviews to influence their purchasing choices.
Consumers also have much to gain from the Ukritic platform. Co-Founder Chris Rempel says, “The success of Ukritic will really depend on tight moderation. Ultimately, we believe that only accepting objective, high-quality content that truly helps the consumer over and above 'gunning for the sale' is going to be the ticket. It means that only a few contributors will make the grade – and that's OK. It also means that in time, consumers will see Ukritic as a trustworthy source of product commentary - and not a pitch fest or a compilation of ambiguous blurbs.”