Leading Italian national daily newspaper, La Repubblica, steps up its online social activities with the launch of new platform 'Reporter'. The bespoke video solution, as provided by Userfarm.com (the leading video crowdsourcing provider) enables their audience to submit their take on what is newsworthy. The platform, focused on in this instance specifically on Videomakers in the readership, is turning "readers into 'aerials' on the ground". Reporter also accommodates photographers uploading content too, ensuring more creatives can be involved in this era of the 'Citizen Reporter'.
"Reporter, the bespoke video solution as designed, customised and created by Userfarm, allows Repubblica to engage with their audience and for their reader to become the reporter" (Paul McCarthy, Userfarm Sales Director). Users can register for free and begin submitting videos (or photos) onto the network, where others can comment, share and interact on news-worthy content. Riccardo Staglianò, one of Repubblica's key journalists, explained that Reporter allows users to contribute more easily to the existing method of article distribution in this modern era of the 'Citizen Reporter'.
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