Cowdsourcing.org The Industry Website

Register Login
or sign in with
Content Site Question

Web's Largest listing of crowdsourcing and crowdfunding events

Events

Advertise
Crowdsourcing Week
Web's Largest Directory of Sites

2,358 crowdsourcing and crowdfunding sites


Related Content

Show All

Viral Video Charts: Top Creative Agencies 2011

document Crowd Creativity
Summary Viral advertising in 2011 generally did one of two things: used creative concepts that have worked before and upgraded them for more exposure (see: New Old Spice Guy), or broke the mold and went for the visceral appeal rather than the superficial.
Description Wieden & Kennedy, Portland, Ore., obviously went for the first. The perennial appeal of Old Spice has given that shop the top spot among creative agencies. Deutsch, L.A., which came in second, went for the new, proving that a good story is the backbone of good creative. Super Bowl work continues to get the viral clicks. All three spots from third place agency Goodby, Silverstein & Partners, which garnered 85 million views in 2011, came from the Super Bowl, led by the work that came out of the shop's crowdsourced campaign for Doritos
Tags: Creative agencies, Crowdsourcing, doritos, Google Creative Lab, Old Spice, Super Bowl, Viral advertising
Jason Robbins Posted by Jason Robbins
Dec 30, 2011 03:30 am GMT Viewed 1471 times
Author: Shareen Pathak Source
Contact us if you are owner of this content and want to make changes.

Download Flag This

1

Comments

Guest
 Join or Login
 Optional
 Optional
Crowdsourcing and Crowdfunding Explained
Crowdsourcing.org
Categories
Content
Crowdsourcing.org, an initiative by massolution®

Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space, Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding practice expertise and unbiased thought leadership.

© 2010-2013 Crowdsourcing LLC Terms of Service Copyright Policy Privacy Policy