Volvo has launched a Facebook app that asks drivers to reveal how they use the space inside their cars in a bid to design more personalised vehicles.
Car brands are increasingly turning to social media to drive long-term engagement in a sector that sees infrequent purchases. In April, Citroen launched a Facebook app to design what it claims will be the first crowdsourced car in the UK, while both Peugeot and Honda are readying initiatives to involve consumers in the future directions of their brands.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.