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What Professional Designers Can Learn from the DIY Crowd

document Crowd Creativity, Crowdfunding
Summary
It used to work something like this: when you had a design problem, you called in the pros. Let's say you sought the ultimate ergonomic office chair, or a device that redefined portable audio. You called in the industry elite to create an innovative product for you. For decades, we've approached design as the province of experts. But in recent years, there has been an explosion of user-generated design. Talented people are going it alone and bringing their designs directly to market.
Description
Success stories are everywhere. The Hidden Radio & Bluetooth Speaker, a recent project by John VDN and Vitor Santa Maria, has received raves from Wired.com, Core77 and BoingBoing. Designers by trade, John and Vitor recognized the need for a better portable speaker. The pair spent $50,000 of their own money to develop a prototype , then turned to Kickstarter to help fund their project. The site granted them a huge market of potential buyers and the ability to scale their project nearly risk-free. They've raised $938,771, nearly three times their goal.
Tags: Crowdsourcing, DIY, DIY Crowd, Frog Design Strategist, Professional designers, Quirky, Shapeways
Harshida Patel Posted by Harshida Patel
Feb 08, 2012 02:00 pm GMT Viewed 2244 times
Author: ADAM SILVER Source
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