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What's Hot and What's Not in Content Marketing for 2012

document Distributed Knowledge
Summary Crowdsourcing will be hot in 2012. AOL's purchase last year of the Huffington Post, which has relied heavily on crowdsourcing for content creation, marked a turning point.
Description Now, companies of all sizes are eager to try such crowdsourcing to generate content. With crowdsourcing, a company gains brand exposure by leveraging the power and reach of the crowd rather than spending money to create content itself.
Tags: content creation, Content Marketing, Crowdsourcing, Google Panda Farmer
Samuel Bennett Posted by Samuel Bennett
Jan 07, 2012 01:31 am GMT Viewed 666 times
Author: SUSAN GUNELIUS Source
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