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When Crowdsourcing Goes Wrong: Shell Version

document Crowd Creativity

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Shell decided to set up a “social ad gallery” to let users create their own ads with an ad generator and the end results have had us chuckling all morning while reminding us of that Dudley Moore movie, Crazy People.

Tags: Arctic, Crowdsourcing, Dudley Moore, Lets Go Arctic, Shell, socail ad gallery, social ad gallery

Posted by Harshida Patel

Jun 15, 2012 02:32 am GMT Viewed 3396 times

Author: Kiran Aditham Source

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Crowdsourcing and Crowdfunding Explained

Crowdsourcing.org

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Crowdsourcing.org, an initiative by massolution®

Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space, Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding practice expertise and unbiased thought leadership.