Provides two of the most common reasons why crowdsourcing can fail. The reasons are as follows:
1. “Misguided” purpose
2. Inexperienced Implementation
Most crowdsourcing projects have succeeded. But there really are some of those which went wrong and it's because:
1. Too frequently the purpose behind crowdsourcing that flops is really about driving marketing and awareness for the sponsoring organization, rather than on quality outcome.
2. Failed crowdsourcing sites are often implemented by companies that don’t have much experience with crowdsourcing.