A new Finnish outfit has created a new iOS game designed to motivate children to be active and stay entertained while walking to the store, school, or any other place with their family. With Treesure, children are provided a story and given activities to complete based on how far they've progressed on the way to their destination. In a funny way it's kind of an augmented reality app, but for younger folks that have a more active imagination.
To monetize the service, the developers are taking an interesting route. They're allowing advertisers to create their own narratives and destinations, which can provide an entertaining motivation for families to enter their store. This also opens up an opportunity for businesses to offer a prize to kids, which is a strong motivation for families to visit a business that's out of their way.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.