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White Paper: The Evolution of Creative Crowdsourcing

document Crowd Creativity, Distributed Knowledge, Open Innovation
Summary Given the rise of crowdsourcing sites and firms via the Internet, it seems that the crowdsourcing business model is here to stay. Furthermore, it is highly likely that crowdsourcing will continue to expand and take its place as a viable resource for both freelancers and companies. It remains to be seen if businesses will shift from the traditional advertising agency model that is currently firmly in place in exchange for crowdsourcing, but all signs point to the fact that crowdsourcing platforms provide an appealing value proposition for everyone involved.
Description Given the rise of crowdsourcing sites and firms via the Internet, it seems that the crowdsourcing business model is here to stay. Furthermore, it is highly likely that crowdsourcing will continue to expand and take its place as a viable resource for both freelancers and companies. It remains to be seen if businesses will shift from the traditional advertising agency model that is currently firmly in place in exchange for crowdsourcing, but all signs point to the fact that crowdsourcing platforms provide an appealing value proposition for everyone involved.

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