High-quality video ads can be expensive to produce, running in the hundreds of thousands, if not millions of dollars, depending on the ad format. But rather than hire a production agency to do their dirty work, Poptent proposes a better way for agencies and brands looking to produce video ads and other messaging: Crowdsource them. And it’s raised a $5.5 million round of funding led by MK Capital to get more advertisers and videographers on board.
Poptent has built a platform for crowdsourcing videos from users around the world, which allows brands and agencies to submit various assignments and receive finished videos in return. It’s also got a pretty huge network of videographers from around the world — more than 50,000 from 140 different countries — who can respond to those assignments, giving advertisers plenty of content to choose from. Poptent’s latest funding comes after it raised $3 million in October 2010. The company has grown pretty aggressively already and plans to double headcount versus last year, to about 70 employees.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.