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World-record crowdsourcing results for TimesSquare.com logo contest? [updated]

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World-record crowdsourcing results for TimesSquare.com logo 2012 Events Jobs Newsletters Video contest? [updated]

August 8, 2012 10:27 AM John Koetsier
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What if y ou crowdsourced y our logo design and ev ery one came? That’s almost what happened to TimesSquare.com, a New Y ork publication that opened a logo contest on DesignCrowd, an online marketplace for design jobs. The company offered a $1 0,000 prize for the winner, and as of this morning, DesignCrowd’s 83,000 designers hav e submitted 57 1 7 entries. “If crowdsourcing was an Oly mpic sport, we’d win a gold medal,” DesignCrowd chief ex ecutiv e Alec Ly nch said. Ly nch believ es that both the prize and the number of submissions are the largest ev er for an online logo contest. [Update] I just received an email from a PR rep for 99designs, w hich received 7 ,97 2 entries for an Occupy.com logo contest earlier this year. So: no w orld record … and the gold goes to 99designs. DesignCrowd is a online marketplace for freelancers, similar to an eLance, oDesk, or Guru.com, but it only focuses on design. The site also offers community contests, crowdsourcing challenges that open up gigs to all designers on the site. For $30, y ou can post a design challenge to which any one on the site can respond. Of course, the bigger a reward y ou promise for the winner, the more interest y ou’ll likely receiv e. The entries are not all from indiv idual designers — in fact, the 5,7 1 7 entries were created by just 1 ,300 designers. Art Tank – the #1 1 -ranked designer or design team, with ov er $25,000 in billings so far – has submitted at least fiv e designs.

venturebeat.com/2012/08/08/world-record-crowdsourcing-results-for-timessquare-com-logo-contest/

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Source: DesignCrowd Submissions for the TimesSquare.com logo In what seems to be an ov ersight, no online v oting ex ists to determine the winner or at least highlight top options — clients decide which logos they like. With so many submissions, that will be a formidable task for TimesSquare.com. In any case the founder of TimesSquare.com, Lorenzo Tartamella, seems happy enough, say ing that ”the process has ex ceeded our ex pectations and the world record is icing on the cake.” But designers will hav e to ex ercise considerable patience. The winning logo will not be unv eiled until December 1 2 ( y es, that’s 1 2-1 2-1 2) … in, of course, Times Square. Image credit: Stuart Monk / Shutterstock.com

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venturebeat.com/2012/08/08/world-record-crowdsourcing-results-for-timessquare-com-logo-contest/

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Summary TimesSquare.com, a New York publication that opened a logo contest on DesignCrowd, an online marketplace for design jobs. The company offered a $10,000 prize for the winner, and as of this morning, DesignCrowd’s 83,000 designers have submitted 5717 entries.

“If crowdsourcing was an Olympic sport, we’d win a gold medal,” DesignCrowd chief executive Alec Lynch said.

Description
Alec Lynch believes that both the prize and the number of submissions are the largest ever for an online logo contest.

[Update] I just received an email from a PR rep for 99designs, which received 7,972 entries for an Occupy.com logo contest earlier this year. So: no world record … and the gold goes to 99designs.

DesignCrowd is a online marketplace for freelancers, similar to an eLance, oDesk, or Guru.com, but it only focuses on design. The site also offers community contests, crowdsourcing challenges that open up gigs to all designers on the site.

Tags: Alec Lynch, crowdsourced design, Crowdsourcing, design, DesignCrowd, Lorenzo Tartamella, Times Square

Posted by Claire Mackay

Aug 09, 2012 08:39 am GMT Viewed 613 times

Author: John Koetsier Source

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