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A Crash Course in Enterprise Crowdsourcing in a Single Post

A Crash Course in Enterprise Crowdsourcing in a Single Post

Editor's Note: We continue our look at the leading industry research and advisory work that our sister organization massolution is engaged in. For more information on massolution and its industry research, go to; for services, visit

Lately and massolution have been teaming up with Lionbridge to offer a real deep dive into the rapidly evolving world of crowdsourcing for the enterprise using a high-quality, managed approach. Below you'll find the archive video and newly completed text transcript of a recent live chat I did with Dori Albert of Lionbridge via a Google+ Hangout on the Air.

This was followed by a webinar “Enterprise Crowdsourcing: Changing the Way Work Gets Done,” presented by our own Carl Esposti, Lionbridge’s Albert, and moderated by Dawn Evans, CEO of Sourcing Interests Group (SIG). Great questions during this session came from delegates of HP, Standard and Poor's, and GE Capital. 

To see and share this engaging webinar, please use this link. You can also click here to view the presentation slides.

- The Crowd in the Cloud: Exploring the Future of Outsourcing (White paper)
- Big Data Processing with Enterprise Crowdsourcing (Solution Brief)
- Enterprise Crowdsourcing in Action (Request a demo)
- One-on-one With an Enterprise Crowsourcing Expert

Also join Lionbridge as they present Changing the Way Work Gets Done: The Next Generation of Outsourcing - Enterprise Crowdsourcing at the 2013 SIG Global Sourcing Summit, May 14-16, 2013. More details about the summit can be found at: 

Meanwhile, please watch below or scroll further down to read the transcript:


You can find out more about Lionbridge and Enterprise Crowdsourcing by downloading the "Crowd in the Cloud" white paper,or requesting a demo.

About massolution:

Massolution is a unique research and advisory firm specializing in the crowdsourcing and crowdfunding industries. Massolution works with governments, institutions and enterprises in the design and implementation of crowdsourcing and crowdfunding business models that drive improved business performance, product and service innovation, enhanced levels of customer engagement and in the formation of new sources of capital.

Massolution also operates the industry website

You can reach a representative at massolution by emailing


Eric Mack: Alright, and I think we should be live right now, we’re live streaming in your Google Plus hangout on the Air, my name is Eric Mack, I’m the managing editor of We should also be live on our YouTube Channel for And we’ve got with us Dori Albert, of Lionbridge, and we’re gonna be talking today about ‘How High Quality Crowdsourcing is the New Outsourcing’ So, really briefly before we dive into it, I wanna introduce Dori and Lionbridge. If you haven’t heard of Lionbridge, what they do is they’re one of the longest running Crowdsourcing firms and they’re running from more than a decade I mean really before Crowdsourcing is even a term that was coined, they’re one of the few publicly traded Crowdsourcing firms, and their main business for much of the more than a decade that they’ve been around has a lot to do with Crowdsourcing translation. But in recent years since we’ve gotten to know them at, they’ve really been expanding rapidly into other areas and Dori can tell us a little bit about that. And one of the things that sets Lionbridge apart from other folks in the Crowdsourcing space is the fact that they focus on managed Crowdsourcing for the enterprise. And this kind of enterprise Crowdsourcing, the key is that it’s all about higher quality. So, this is what we’re gonna talk about. So, with that I’m gonna hand it over to Dori Albert of Lionbridge, if you can just kind of talk a little bit more and tell us about this managed approach for enterprises and why is quality so important?

Dori Albert: Hi Eric. Well, thank you for the introduction and for inviting Lionbridge to speak today. Yes, Lionbridge approaches Crowdsourcing a bit different and maybe some of the other companies that you’ve heard about in the Crowdsourcing space, like you mentioned Lionbridge’s heritage is in the localization and translation space. We’re a public company, we’re about 450 million and over 10 years old and because of our heritage we’ve come up with the new and innovative ways to deliver translation services for any of you that know the translation or a linguistic market, it’s a very commoditized market and there is heavy pressure on the margins and ability to deliver services in the most cost efficient way. And one of the things that Lionbridge did several years ago is figure out through technology ways to bring together groups of the people, typically contractors, who could deliver this type of service. And in the language service, everything is priced typically by word, which is very similar to what you’ll be more familiar within the Crowdsourced task model. Because of that we actually with some of our more forward thinking and high technology customers, we’re asked to get into what you would consider Enterprise Outsourcing or we consider Enterprise Crowdsourcing, which is delivering different types of work aside from just translation in a task model and what we realized very early on -- and this is before the term ‘Crowdsourcing’ was even coined -- to some degree that we were delivering outsourcing like services with the same quality parameters that a customer would expect in an outsourcing engagement. And we’ve continued that process as we evolved our Crowdsourcing practice over the past you know, 7 to 10 years. I joined last summer and my goal is really to bring our Crowdsourcing practice out to the rest of the market because before that we’ve really grown organically within Lionbridge’s current customer base to about $150 million in revenue. But that focus on quality that you’ve mentioned is really key to all of what we deliver. We approach Crowdsourcing as a managed service, what that means is that we’re looking at this term & outsourcing down perspective versus kind of this evolving Crowdsourcing up. And what means is we apply the same project management, the same service level of the same quality parameters that you’d be used to in an outsourced capacity with a off shore partner or with a BPO partner. All of our background, and my background specifically, I’ve over 15 years in that outsourcing and BPO market. So, I completely understand as well as my colleagues do what that is and what are those quality parameters and that’s really how we approached it from the beginning because we had to extend our services that we were doing, which is a great deal of quality and the translation market as you can imagine because you have to translate things correctly so people can read it. So, being able to deliver project management service levels, you know, a quality approach, governance parameters and the other thing that we find that’s really key to delivering a quality product in the space is how do you recruit and manager your workers? We approach Crowdsourcing with a private crowd. So, we actually recruit all of our own workers. We’ve a Crowd right now who we say of over a 100,000 workers that, it’s right now probably around 150,000 but we actually go and screen all of those workers before we allow them to become part of our Crowd. And they’re typically screened to fit for a specific type of project, meaning that when we have projects with our customers, we go and make sure that the workers that we’re going to release on to that work are actually screened and have the background that they need and they actually can perform that work which we do through a series of online testing as well as looking at their backgrounds and their skill sets. So, having this Crowd of what we call private workers is really important because we know who they are, we track their quality and we make sure that if someone isn’t performing properly that they’re no longer part of our Crowd. And in addition to that we actually make sure that all of our workers are NDAed, so they all signed a Non Disclosure. So, we’ve less worry that this is some wild group of people that are comingin and looking at their client’s data. And that’s also key to our clients to make sure that you know, they’re not uncomfortable with the workers that they’re working with.

Eric Mack: So, I guess this is where the managed Crowdsourcing comes in because it’s a lot different than some of the other platforms out there where a worker you know, stayed at home or worker you know, anywhere around the world just kind signs up and looks for work or waits for the work to come in, this is more like actually managing kind of a global, geographically distributed workforce.

Dori Albert: Correct, correct absolutely. So, when we look at the landscape we kind of put it into a few buckets. You know, over to the left we consider more of this content based work where people are really volunteering to do stuff, right? They might be volunteering to give an idea to solve a problem like the oil spill in the gulf or they might be you know, like at top coder, they might be volunteering to develop code and hope that they win or 99 Designs where they’re developing a logo and if they win they get a cash prize, and move up the chain from there, you get the platforms like Mechanical Turk or Odesk, or Elance where someone can actually put work out on a platform and workers apply to become that worker or they can actually just pick it up and it’s basically for the most part a completely open forum where anyone can go and anyone can pickup the work, there is not anyone overseeing that other than the people that actually put that work out there. Then you move up the food chain to clients that actually have their own platform but they don’t wanna deal with how do you assemble and manage a Crowd because this is very difficult as you can imagine, with labor laws to figure out, how to hire all of these workers all over the globe in different countries and be multi-lingual, and how to pay them correctly? So, we actually pay all of our workers in money, we don’t pay in any credits which I know some of the platforms do, I’ve heard some recent ones where there is actually you know, cell phone minutes or there is all kinds of different models out there but we actually pay our workers money for the work that they do on a task basis. And managing that for clients is really important. So, we’ve some models that we’re gonna work with clients where they’ve their own platforms that they wanna use but being able to recruit the global workforce, being able to manage them, being able to keep track of their quality, and the quality of the work return, which is key at certain service levels is what we do. And then moving up the food chain to where we can start a full managed service option is that we use our own platform. So, Lionbridge has a proprietary platform with which our workers login to, they actually perform the work and then we typically connect to our client systems via a secure API. So, the combination of recruiting and managing the Crowd, having a platform to do the work on, adhering to the SLAs, providing the project management is really what makes this a managed approach.

Eric Mack: So, you know, the reason that we’re here is to talk a little bit about how this kind of high quality Crowdsourcing compares with more traditional outsourcing? So, what’s the comparison side-by-side for those two?

Dori Albert: Yeah. So, let me screen share quickly an info-graph that we recently put up on a blog. So, this will show you, can you see that Eric?

Eric Mack: Yes, that’s good.

Dori Albert: Okay. So, I recently posted a blog to really look at this and look at this from a side-by-side comparison. So, if you think about Crowdsourcing compared to traditional outsourcing. Outsourcing, typically has, it could be multi-locations but typically it’s a single location and I think the most prevalent obviously is India. So, when you’re working with an outsourcing provider you’re typically working with a provider that has a center or multiple centers in India in a certain location. Crowdsourcing is not limited by the walls of any specific location, we could have workers all over the globe and in fact we in our crowd of over a 100,000 workers, we’ve workers from over a 100 countries and dozens and dozens and dozens of languages. That’s very difficult to achieve when you’re working with an outsourcing provider that is based on building up brick and mortars offices that they have to house people within. In addition to that when you do have an office location with an outsource provider, they’re working in set hours, right, there are shifts. So, typically in an off shore model there are certain shifts and those people who adjust their shifts, they might have to do two shifts to handle a US or European workday, in order to be on the same thing but there is typically eight hours shifts, it’s pretty rigid about when those workers work and how they work? In the Crowdsourcing model it’s never turned off you know, the 9 to 5 workday is almost becoming obsolete because workers logon when they want, they complete the work when they want and there is almost, always someone online. So, when you talk about 24x7 coverage, you’re not trying to chase the sun by moving work from facility location to facility location, you’re actually you may have people all in one location like the US but there is almost always someone online who wants to work at some crazy hour for whatever reason that might be. So, you truly get 24 x 7 coverage on your work. From a flexibility standpoint, you really cannot beat the Crowd model because you literally can assemble thousands and thousands of people for a project and I’ll say in our model, we actually spend quite a bit of time like I said, qualifying people and making sure that we’ve an appropriate Crowd ready to manage our work. So, it’s not something that I can turn on overnight but once we setup a project and we’ve an appropriate workforce dedicated to that project it’s completely on demand meaning that when clients put work out there the work gets done if there is a huge spike in the volume of that work, it can be managed through Crowd very easily, and you can very easily ramp up and down. When you’re working with an outsourcer it’s based on heads and people being in a facility and in order for them to easily ramp up they either have to pull from their bench or they actually have to go and hire and sometimes that can be several weeks to even a month long process. So, the ability for a Crowd Model and an Enterprise Crowdsourcing fashion to ramp up and ramp down can’t be beat and in addition to that we’ve resources in multiple languages and multiple locations. So, if you had work that had to get done from a location standpoint we talk about some of the services later because something had to be tested in a German market for example, you can actually do that with this type of workforce. The most powerful difference I believe compared to BPO or an outsourcing model is this output based pricing. So, for any of you that have knowledge of the outsourcing space even when there is output models in that space it’s always based on head count. You know, I spent 15 years in this space and there is an hourly rate associated with a headcount that builds out whatever that flat monthly bill might be and clients know what they’re going to spend over the year but they don’t know what the output is gonna be for sure. In this model we’re paying the workers by tasks and the clients are paying us for the work that we return back. So, it’s a true output based model where clients are paying for the work that they get returned. In addition to that and finally kind of the one last difference that I will point out is the overhead, there is obviously a cost difference between outsourcing and Crowdsourcing and one of the reasons for that is that there is not a fixed cost of overhead, you’re not dealing with facilities, you’re not dealing with people being in the office, there is not a whole bunch of layers of management, while we do have our own project management you know, you’re not dealing with a whole center and a whole hierarchy of people built up within that center. In addition, from an overhead standpoint we are working with contractors. So, the contractors don’t have all of the benefits and like I said these are people that are paid by task. So, you’re not gonna be dealing with employees and all of those types of issues. So, you typically looking at somewhere you know, against an outsourcer depending on location, it could be anywhere between 20 and 40% cost savings.

Eric Mack: Wow! Okay. So, you know, I’m coming at this from a news angle, I’m a journalist and you know, one of the things that really catches my eye about what you guys do, specifically with Lionbridge is some of the capabilities that you’ve kind of baked in that go above and beyond what we normally think of as Crowdsourcing kind of has some knocks against that I mean the general perceptions can be that it’s low quality and obviously this is more about high quality, and it’s so high quality what really comes in my eye from a news angle is that you can go places with your Crowd that most people would assume is impossible in terms of handling secure data. Can you talk a little bit about that?

Dori Albert: Sure, so yeah, we found that one of the things as you mentioned there is this perception and there is low quality and for this perception you know, if you see some of the reasons you know, that this is about exploiting workers and paying them under maybe what they should be paid. We definitely do not approach the market like that, we actually look all of our workers, an equitable wage based on what the work is that they were doing and then back that into a task model. And that really starts with kind of how this quality works, and again all the screening in order to do that private data but we go above and beyond that where we actually have technology that allows us the process and very secure data. So, I will give you a use case Eric that I think you’ve heard of before, one of the areas that we work in is state and local government, and we actually process for 5 state and local governments tax forms. So, it’s kind of timely with tax time coming right on the corner next week but today there is still over a 32 million paper tax forms filed each year which is hard to believe but it still happens and when these paper tax forms come into the state and local government, essentially they have to figure out how to get these data entered so that they can process the tax forms. And in past years and typical markets, these state and local governments would hire temps. So, it would be a huge drain on these departments of revenue to go out and hire temps for the tax season that could come in and process this tax data. And it included you know, having to have managers who would screen them, bring them in for interviews and there is a high turnover rate in that temp market. So, this was just a huge headache and very expensive for the state and local governments departments of revenue. So, what we do for 5 state and local departments of revenue, we actually combined our crowd with a technology that allows us to manage the secure data. So, how it works is we’ve a software module that sits behind the client’s firewall and it hooks directly to their document management system. So, for those technical things like EMC Captiva or Kofax, where the client has scanned in these images so in this case we’re talking about paper tax forms and then they put them into their document management platform, our software module hooks directly to that document management platform and pull those scanned images in. It take a look at that image and actually cuts that image into what we called snippets and those snippets images of the information that needs to be captured. So, in a tax form example you’re taking about first name, last name, Social Security Number will be further broken up into smaller snippets so that there is no security risk within that. Once those forms are broken up into snippet images they’re scrambled well behind the firewall and now at that point they can be sent over secure API to our platform. Once it comes to our platform there is no way that even Lionbridge can put that data back together to figure out any of this secure information of the private citizens. What we do with that point is our workers log into our portal and they say you know, there is data entry work for you, you’re qualified data entry worker and they pull up their screen and now they’re literally given snippet-by-snippet the image to key in the information. Once that information is keyed in we actually dual source it so two people have to key the same thing before they accept back that data as acceptable and gives us 99.99% quality results. Once that has been keyed in we start sending it back and now it’s in our software, it’s reassembled back into that form which is now electronic and put back into the document management system like it never left the building. So, we’ve ways to deal with handling you know, private information and sensitive information for companies so that our workers are not exposed to that. In addition I would mention that a big differentiator again, that as I said before is having a NDA with our workers. You know, they’re under legal obligation of course not to go out and do anything with any information that they have and that’s a big difference to these platforms that just stick stuff out on the web, they’ve to be very careful that there is nothing important or proprietary in there.

Eric Mack: So, basically we’re very lucky then to have with us you as the representative of basically the James Bond of the Crowdsourcing world. [Chuckle]

Dori Albert: Yeah.

Eric Mack: So, to kind of wrap things up you know, tell us what are some others you know, kind of ideal use cases for managed Crowdsourcing for the enterprise? Who else might they suit?

Dori Albert: So, let me just screen share with you again, and I will talk through really what Lionbridge does because I think that will make sense when I talk through some of these. So, Lionbridge focuses on four pillars of services. We’ve Data Management, Testing, Translation, and what we call Custom Crowds. So, let me just take you through some of those and give you some example because I think that is what makes the most sense and brings it home to an understanding of what we can do. You know, we just talked about the department of revenue example that we have, which is really an example of data capture. So, anywhere that there are paper forms that have to be processed, another example of that is invoice processing, you know, and the very interesting thing about invoice processing and invoices is that they’re unstructured documents. So, an invoice can come in a number of shapes and forms and it’s not as standard as the tax document. Our software is still capable of handling unstructured forms and masking the information so that the workers are not exposed to that, to anything proprietary for the clients. So, even in the case of unstructured forms we can actually capture information and the example of invoices you know, they have to log an invoice number so that it now has an index for the system but then there is also additional information that might have to be captured off of that for and AR AP Department, and the data enrichment side, if you think about for one example, information providers you know, they go sell information for a living, information publishers. We actually work with these types of companies to enrich their data sources that they’re going and selling out in the market and one of the big value props that Lionbridge brings in this case is our ability to source the information globally in many different languages. So, think about you know, the companies that sell information on other companies you know, you might need to go source information on their executives or information you know, that is as simple as their URL and their phone number and their address. Our workers go complete records and they’re paid for completed records and the client pays us for a completed record when it comes back. And past times they were relying on an outsourcing provider or their own internal team to actually hire people globally in several different locations to try to source this data, it’s very expensive for them to try to hire themselves and costly and time consuming as well. Another one in this instance is think about CRM data, we work in one case with a high tech company and we work on their global CRM data and what they’re looking to do is add a classification to that CRM data so that they can do more pointed and targeted marketing campaigns out to the global markets. And in order to do that they wanted to have a very specific classification on those companies but in order to go through that information they had to have Korean speakers, they had to have Chinese speaker, they had French, German you know, it’s over 20 languages to go through and add this classification so that they could do more pointed and targeted marketing. And also provides their selves with more accurate information. In the big data space this is a really big area for us, for those who know big data at all there’s a lot of technology out there that’s all the buzz these days and a lot of companies who’re implementing large architectures in order to process big data and what that means is they’re going out to the internet, they’re scraping a lot of unstructured content and what comes back is not in a medium that it’s very easy to do any real analytics on. And there is still some sort of human intervention that has to go in in order to make that in the right format and the have the right information in order to achieve the analytics that they’re trying to get, which typically is tied to up selling their products in most cases. So, what we can do is we actually have so many workers that can go in on a task basis and crawl through this information whether it means cleansing it, duplicating records, transforming the data from video or audio, transcribing it into digital format you know, capturing the information off images and getting it into a single format that companies can do data processing on. One example I will give you Eric if you ever heard of you know, sentiment analysis and a company called Radiant 6 that really goes out and provides a sentiment reading on information for companies so they can keep track of the information they have out there and whether it’s positive or negative sentiment. One of the challenges with that type of software is that it’s software and it can only give a sentiment rating based on whatever the program has been programmed. So, it typically looks for positive and negative words. But it’s a machine, it can’t detect things like sarcasm And typically companies want to go little deeper than that if they’re very interested in keeping track of their sentiments and there is a number of parameters that they want to rank that on you know, if it’s a life sciences company maybe they wanna know if there is something negative related to the drug interaction because they wanna flag that. What our workers can do is go through millions and millions of records that can came across even on a daily basis and apply a specific parameter to that record so that the client can actually do better analytics on that and dig into why is there negative information out there about me you know, beyond just is it negative so that’s one example. In the testing space over here what we really do is we call it in-country testing and that’s our ability to get together a Crowd in over a hundred countries to test something out. So, it might be a mobile device, it might be a tablet, it might be some other sort of hardware or software, it might be a website, it might be a mobile app, we really target like everything else, the enterprise that has ongoing needs. So, if you can think of some of the very large devices manufactures, we work with some of them to test out their new devices, we even test to make sure that they have a signal in certain locations, that they can do transactions on that device. But in order for them to be able to assemble people all over the world to do this test I mean it’s a logistical nightmare and it’s a very expensive for them, this is a great alternative for them. In the translation space, one of the areas that’s important and of course Lionbridge is the translation company. So, we offer a number of translations services including professional translation. But one of the growing in popularity offerings that we have in the translation space is using bilingual or native speakers to do translation rather than professional translators because everything doesn’t need to be professionally translated, you can use a native speaker to translate certain types of content such as at least in this example user-generated content. So, there was a very interesting Forrester report that came out two weeks ago - they talked about influencing buying behaviors and what this report was about was what are the things that actually influenced buyers? And the first number one thing was recommendations from friends or family, the second thing was a professional recommendation from CNET or one of those professional organizations. And the third thing was, product reviews or user reviews. So, if you think about you know, I know for myself and when I go and buy anything online I always read the product reviews. So, a use case in this for example we work with one of the largest online travel companies and they were looking for cost effective ways to translate their travel reviews into other languages so they can start driving more business and traffic in those locales to other markets. So, we translate their travel reviews and one of the benefits of using a native speaker, bilingual speaker in that case is that you’re keeping the sentiment of that original review and you’re not using a professional but now it makes look like marketing basically came in and doctored a lot. So, you can do translation, it’s much less expensive and actually gets things translated that it was impossible before using professionals.

Lauren: How do you measure…I’m sorry but how do you measure quality when you’re talking about translations in other languages?

Dori Albert: So, I mean we basically come up and customize that on a client-by-client basis of how they’re gonna measure quality I mean there are professional translation, right? We look at a quality pyramid such as professional translators are at the top and that’s you know, any marketing content or user manual or something that definitely needs professional translators you’d use that. And the next for us would be MT post edit so you use machine translation, and you post edit that with professional translators that’s kind of the second level quality. The third is a machine translation with you know, actually the third would be native speakers or what I’m saying bilingual people and then the lowest level would really be pure MT. So, it’s kind of a quality pyramid and then the actual specific service levels or you know, parameters that we do is on a project-by-project basis, it makes sense?

Eric Mack: You know, also Lauren I see your question and the webinar will be available, will be embedding on since you missed the beginning.

Lauren: Thank you.

Eric Mack: Thanks for the question.

Dori Albert: So, the last thing Eric, and then I think that’s what I will cover but the custom crowd and the custom crowd is really our ability to customize a solution for a customer and this is really an area where you’re talking about rather than having a different sourcing type solution, whether it’s outsourcing or temp sourcing or whatever that sourcing that might be, or BPO. But it’s more ongoing work that a client needs that we’re gonna take time to really recruit and hire very specific skills that they’re gonna need on an ongoing basis but the work actually fluctuates meaning that you know, they don’t need people 40 hours/week everyday, they might need someone 10 hours one week, or the group of people 10 hours one week and the next week they need you know, 80 hours of tons of people, an example I give you that is for one of our high-tech customers who sell a large ERP system, they needed to keep track of tax law changes in a number of markets. And what we did is we assembled a crowd of CPAs in 25 global markets to monitor for tax law changes in those local markets. And when there was a tax law change they actually logged that in and that was their task and then that actually went to a second custom crowd that we developed for them, there was a crowd of system analysts that knew the CRP products they’re a very large customer of ours. And then they would write a system document that would basically capture that tax law change and what technical changes were going to have to go into the technical system, and that system document was then sent to the customer’s own internal development team. So, a very specific requirement that they had, that was ongoing, that we were able to provide a custom crowd solution for them.

Eric Mack: Alright.

FEMALE: Thank you.

Dori Albert: Sorry.

FEMALE: So, I’m really interested to know for these custom crowd solutions, what is the traditional ramp time for a large client?

Eric Mack: It depends of course like anything else it depends but it takes time I mean we don’t set these up over night, if you’re talking about something in this case where you’re talking about CPAs and 25 global markets, it could take us you know, a month to 6 weeks for something like that. If it’s something that you know, that we’ve more experience in and we’re already doing it might be less or more like you know, two to four weeks. But again, it really depends how specialized it is, how big it is that we might need to and we’ve projects where we have to run thousands and thousands of people and that takes times to get all of that in place. But you know, you’re still talking less than two months to get these things up and running even in a very, very large scale.

FEMALE: Good thank you.

MALE: Yeah, so I’m from Spain, I’m doing research about Crowdsourcing. So, I’ve one complete question about how Lionbridge manage all these users that do these works in terms of you’re like privately, contracting these users. So, where is the crowd in terms of, if not everyone can access a platform than you’re not really using Crowdsourcing for your own platform?

Dori Albert: I’m not sure I understand the question exactly all of our workers actually have to be able to get to our platform if it’s work on our platform, or if it’s a client’s platform, they’ve to be able to get into the platform in order to be able to deliver that work.

MALE: That’s anyone could can, work on Lionbridge or you’ve to have some skills before …?

Dori Albert: That’s correct we actually we go through a pretty heavy screening heavy process before we release anyone into our crowd and it’s typically on a project-by-project basis.

MALE: Thanks.

Eric Mack: So, that’s just it’s a more formalized process like you know, with Mechanical Turk or some other platforms that are out there you know, you kind of get graded and scored and you get feedback you know, as you go, you guys are just cutting that process and doing it in the beginning before you add those people to your crowd.

Dori Albert: Correct. So, you know, we have thousands and thousands of what we called expressions of interest every month and you know, some months we can only bring a couple of hundred people into the crowd depending on what the work flow and the ramp is at that point? So, we basically communicate with our workers that you know, here is the projects that we’re hiring for today, and they go through an application process just like they would for any other type of contracting work and once their resume and all that is screened we have a group of recruiters that look at that then they may go through a second phase which is online testing. So, some of our projects have very rigorous online testing that these workers have to go through which could be hours of testing that they do on their own time and they have to hit a quality score so when they actually are released into the crowd. You know, it depends on what the work is, on how complicated that task might be but they all generally go through a screening process and then an additional level of testing before they’re released into the crowd.

Eric Mack: Alright, any other questions from anyone else on anything?

Alright, I think that what about, Dori anything else you wanna cover before we sign off?

Dori Albert: The only thing I would mention is that we’re hosting a webinar next week on the 17th at 2:00 PM Eastern with your own Carl and Steve from as well the CEO from Sourcing Interest Group, Don Evans to talk more about Crowdsourcing, about the Crowdsourcing industry in general and then again talking in more detail about the so managed Crowdsourcing approach and how that goes. So, anyone can join us that will great.

Eric Mack: And there is some information on a webinar on and actually the info-graph that you started we’ve also got that up on the site and then this all the embedding this also on the site, the entire discussion here and other thing.

Dori Albert: And just for some other additional information Eric, sorry you can certainly, but we also have our micro site called, which has a number of case studies and the few videos and some other things for additional informational, thank you.

Eric Mack: Alright. Here you go,, those are the two places to get all information and I wanna thank everyone you know, it’s funny as I actually didn’t mean to put the link up that allowed everyone to join the hangout but I’m glad I did because we never got some actual interaction and some questions. So, thanks everyone for participating. And we kind of go ahead and sign up right now again. I’m Eric Mack from, Dori Albert from Lionbridge, and check both of these sites for more information.

Dori Albert: Thank you.

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