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Adobe Snaps Up Behance to Bolster its Creative Cloud
© Image: Behance.net
editorial

Adobe Snaps Up Behance to Bolster its Creative Cloud

Creative software company Adobe Systems announced Thursday that it acquired New York-based social media platform Behance, which boasts a designer community of more than one million members. Adobe did not disclose the financial details of the transaction, but several sources told GigaOm the purchase price was north of $100 million, perhaps as much as $150 million.

On Behance, which was founded in 2006, designers can post their multi-media projects and solicit feedback from its creative crowd, as well as interest from potential employers. Adobe plans to fold much of Behance’s functionality into its ‘Creative Cloud’, a hub for creating, sharing, and showcasing creative work, so expect to see Behance’s community and collaboration features pop up across existing Adobe services over the coming months.

The 32-member Behance team will remain in New York, with current CEO Scott Belsky serving as Adobe’s new vice president of community.

This past May, Behance raised a $6.5 million Series A round led by Union Square Ventures. A number of angels also invested, including Jeff Bezos (Amazon CEO), Dave Morin (Path founder), Dave McClure (500 Startups founder), Yves Behar (renowned designer), Alexis Ohanian (Reddit co-founder), Garrett Camp (StumbleUpon founder), Dave Tisch, and Chris Dixon — all of whom are presumably thrilled by the Adobe acquisition.

“Behance will play a key role in Adobe’s efforts to serve the creative world in the years to come and will accelerate our efforts to enable a more open and collaborative creative community,” commented Adobe general manager and senior VP David Wadhwani.

In addition to its standalone service, Behance powers the portfolio feature of thousands of websites, including the likes of AdWeek, the Rhose Island School of Design, and the Smithsonian National Design Awards. Currently, there are more than three million projects hosted across the Behance platform.

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