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The alliance brings Chaordix’ Crowd Intelligence technology to one of the biggest professional services firms in the world. Crowd Intelligence is powering a new product called Crowd Connection, which KPMG is now able to offer its clients.
Chaordix specializes in gathering ideas and insights from crowds to help companies become more innovative, conduct better market research, and build brand loyalty. The Crowd Connection technology, accessible both on the web and on mobile devices, allows KPMG’s clients to ask customizable crowds for input on everything from launching a new product line to repositioning of a brand.
Chaordix has an office in London, so starting the partnership with KPMG’s U.K. branch was “natural,” Chaordix chief marketing officer Sharon McIntyre told Crowdsourcing.org.
The partnership is an exciting opportunity for Chaordix, which recently raised $1.5 million in Series A funding, as KPMG will be selling Crowd Connection to its broad client base. KPMG also employs 145,000 professionals in over 150 countries, and one of the things the two companies realized while considering the partnership was, “KPMG’s employees [themselves] are now a crowd to be tapped into, either by customers, or innovation groups within KPMG itself,” McIntyre said.
Though the software powering Crowd Connection is the same as it is behind Chaordix’ other offerings, the partnership with KPMG makes Crowd Connection an overall more valuable tool for its users.
“Once we’ve helped a company determine what a great strategy would be around innovating a new product, repositioning a brand, or launching a product, one of the things we don’t do is go in as consultants and help [the company] operationalize that,” McIntyre explained. “Now this is seamless. It’s a more complete solution.”
McIntyre claimed several brands have already taken advantage of Crowd Connection, and Chaordix will soon be putting out a press release with the early response to the product.