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Chaordix Raises $1.5 Million in Series A Funding
© Image: Anton Root / Crowdsourcing.org
editorial

Chaordix Raises $1.5 Million in Series A Funding

Open innovation and market intelligence company Chaordix announced today that it has secured $1.5 million in Series A funding. Yaletown Venture Partners is the majority investor, with the Business Development Bank of Canada also participating in the financing. 

The company will use the funding to expand business development, roll out and improve products, and bring in new talent to help support its growing and increasingly diverse client roster. 

Founded in 2009, Chaordix makes use of crowdsourcing to help companies become more innovative, conduct better market research, and build brand loyalty. It specializes in market intelligence and forming affinity groups, which may be more helpful to certain companies than simply tapping into a large pool of individuals. Asking a group of coffee lovers and connoisseurs about a new coffee flavor, for example, can be more beneficial than asking a larger group of individuals, many of whom may not drink coffee at all. Chaordix’s approach has appealed to number of prominent enterprises, from IBM to Procter & Gamble. 

For Chaordix, the financing means more than simply capital to dedicate to projects. 

“Yaletown has actually been talking to us, watching, helping, giving advice, checking in with us for three years,” chief marketing officer Sharon McIntyre told Crowdsourcing.org “At least from our perspective, this [funding] definitely helps with credibility. Yaletown has seen the types of brands that have been attracted to our business, and what we’ve already closed and delivered on. Bringing in this investment will help us get to the next stage of development.” 

Crowdsourced market insight is becoming increasingly popular, with a number of companies entering the space. Sparked, for example, is rolling out a Facebook Customer Advisory Board that will help companies increase brand loyalty, conduct market research, and run viral marketing campaigns. In the spirit of openness and collaboration, McIntyre welcomes the new players.
 

“We don’t want to build everything,” she said, laughing. “We’ll definitely collaborate with other businesses to do [things outside Chaordix’s repertoire]. If we believe in collaboration, we should do it ourselves.”

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