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This was the third non-English site 99designs launched in five months. In September, the company unveiled the German 99designs.de, and it followed that up with a French site in November.
99designs first began its move across the pond in August, with the acquisition of 12designer, a German rival. The company opened up an office in Berlin and has since been focusing on establishing itself in the European market.
“As one of the most design-centric countries in the world, Italy has been an important part of 99designs’ European success to date,” 99designs president and CEO Patrick Llewellyn announced in the press release. “We already have a strong customer and designer base there and look forward to significant growth in 2013 and beyond.”
Giulia Depentor, who came on as part of the 12designer acquisition, will head 99designs.it.
In order to promote awareness of the new site, the crowdsourcing company is hosting a “99designs <3 Italian Startups” competition along with entrepreneur platform Startupbusiness.it. Nine winning startups will receive free design work and will be promoted on the hosts’ sites.
With English, German, French, and Italian versions of its site, the next step for 99designs could be a Spanish-language offshoot. The company does own 99designs.es, though it currently redirects users to the English site. Let's see where it chooses to go from here.
For more on the creative crowdsourcing space, check out our recent piece on Adtriboo, a Spanish-language platform that could give 99designs some fits should it choose to expand into Spain.