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Crowdfunding Q&A: Will My Project Be Accepted by Kickstarter?

Crowdfunding Q&A: Will My Project Be Accepted by Kickstarter?

Will my project be accepted by Kickstarter?

This week's question comes from Russel:

Q. I have read the FAQ many times and cannot determine if my project is appropriate for Kickstarter. Could you please tell me if Kickstarter would be able to help me raise money for my project?

A. In my mind there are two parts to this question. The first part is whether Russell's project fits the Kickstarter guidelines and would be accepted by the staff. The second, and less obvious part of the question is, what role does Kickstarter play in helping me raise money?

1) The first part of the question of whether a project fits the Kickstarter guidelines is one I get a lot. My interpretation of their guidelines is this:

Kickstarter usually accepts a project if the outcome of that project is creative, as defined by their categories.

Disclaimer, I do not work for Kickstarter so I can not explicitly say what fits their guidelines. The only real way to get an answer to this question is to submit your project for staff review. If for some reason they do not accept your project, you can go to another crowdfunding site like Indiegogo.

2) The second part of the question is, what role does Kickstarter play in raising money for your project? The short answer is not much.

Kickstarter is simply a platform that allows you to raise funds for a project. It is up to you as the project creator to find an audience that is willing to pay for the development of your project.

I think there is a perception that Kickstarter has a massive audience of people that are ready to fund new and exciting creative endeavors. I would like to stress that based on everything I have seen, and experienced, this is simply not the case.

Kickstarter the site and its staff are not responsible for marketing your project. That's up to you. Ultimately, I am not sure it matters which crowdfunding platform you choose because the platform will not promote your project for you.

What's your crowdfunding question?

Please submit your questions by emailing me at or in the comments below. I look forward to hearing from you!

Nelson de Witt has used Kickstarter to launch two successful but very different projects. The first one ran in the fall of 2010 and was called Identifying Nelson/Buscando a Roberto. The purpose of the campaign was to help raise some money to start working on a documentary film. The second project related to a book and was called "A Kickstarter’s Guide to Kickstarter." 

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