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Crowdfunding Tip of the Week: Amplify Your Message with ThunderClap
editorial

Crowdfunding Tip of the Week: Amplify Your Message with ThunderClap

Editor’s Note: Thinking about starting a crowdfunding campaign but don’t know where to begin? Check out the tip below from Rose Spinelli, a crowdfunding campaign consultant who runs The Crowdfundamentals. This is the latest in a series of tips, suggestions, and best practices Spinelli is writing exclusively for Crowdsourcing.org; you can find previous tips here. If you have any suggestions of your own, feel free to post them in the comments below!

I love how so many social tools out there end up being perfectly suited to crowdfunding.

Take ThunderClap, for instance. Described as a “crowd-speaking platform,” this is a tool that was made so that individuals could lend their voices to projects they believe in — alleviating injustice, say, or advocating a particular political viewpoint.

It doesn’t take much for a clever crowdfunder to consider the possibilities for her own campaign and run with it, especially when it’s so easy to use.

Related:
- A Platform to Make Messages Go Viral Through 'Crowdspeaking'

Here’s how it’s done: Create a tweet-size message you want to spread. Your hypothetical message can announce that your campaign is set to go live, or that you’ve just hit the 30 percent funded mark. You get the idea.

Now set a goal for the number of supporters you want to back that message. The smart crowdfunder, of course, would already have collected friends, associates, and influencers with lofty Klout scores.

Then, set the date and time you want the message to go out and invite those influential associates to lend their voices and social reach in support of the message on Facebook and Twitter.

If you hit your targeted number of supporters, your message will be blasted out, reaching all of their friends and followers at the same time. The exponential support can be epic.

ThunderClap’s tagline is, “The most valuable currency we have is our voice.” But if they employ it correctly, crafty crowdfunders have the ability to use that voice to generate real dollars.

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