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Crowdfunding Tip of the Week: Vine, Video Sharing Made Quick and Easy
editorial

Crowdfunding Tip of the Week: Vine, Video Sharing Made Quick and Easy

Editor’s Note: Thinking about starting a crowdfunding campaign but don’t know where to begin? Check out the tip below from Rose Spinelli, a crowdfunding campaign consultant who runs The Crowdfundamentals. This is the third post in a series of tips, suggestions, and best practices Spinelli will be writing exclusively for Crowdsourcing.org. If you have any suggestions of your own, feel free to post them in the comments below!

If crowdfunders are not at least aware of Vine, the mobile application, listen up because you’re missing a simple, visually appealing and playful way to keep your donors updated on your project.

Vine, which was bought by Twitter early this year, allows its more than 13 million users to share video clips of up to six seconds.

That's not a lot of time, you may say. But think of a Vine as a photograph on low-dose steroids. For all visual crowdfunding projects, it gives users the ability to showcase, amuse, and perhaps even convert views into donations, all while staying well within social attention spans.

It’s already being used heavily by news reporters and is growing widely in popularity, especially since it’s available on both iOS and Android devices. Brands have figured out the benefits, too, and one analytics firm found that more Vines were shared on Twitter than Instagrams on Facebook.

For a variety of user applications, check out some examples hereThis one caught my eye as a way for fashion projects to provide a quick peek, and pique donor interest at the same time.

According to at least one source, the app was called Vine because it’s short for “vignette.” Given so many other Vine benefits, they can be forgiven for that bit of clumsy word play. And for those prone to see signs as universal validation, it’s been pointed out that the logo turned upside down is the number 6It’s all enough to make your head spin.

Related:
Tell a Story, Crowdfund a Project [Part 1]
- 10 Tips on Choosing a Crowdfunding Consultant

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