Editor's Note: This article, written exclusively for Crowdsourcing.org, comes from a crowd member. We asked the new crowdsourced blog writing service, Blogmutt, to write a post, so Blogmutt CEO Scott Yates turned to one of Blogmutt's best writers to craft a post for us here. The writer is Ruth Bremer.

“Think win-win.” One of the "Seven Habits of Highly Effective People," a win-win approach means viewing life cooperatively, rather than competitively. It’s all about striving for mutually beneficial solutions.

Crowdsourcing is a remarkable method of creating win-win situations. In this case, crowdsourcing creates new ways for writers and businesses to work together cooperatively. By doing so both sides gain huge advantages simply unavailable elsewhere.

In the case of Blogmutt, here's how it works: Businesses come to Blogmutt and sign up to have a blog post written for them once per week. This is a slight twist on the classic kind of crowdsourcing knowledge work pioneered by, for example, 99designs. Instead of a one-time contest to find the right match of content and knowledge worker to a business, Blogmutt holds a weekly contest. The best blog post each week goes to the customer, but the post in second-place has a pretty good shot of winning the contest the next week.

Business Owners Win

A frequently updated blog will naturally steer more traffic to a company’s website. A blog is also the perfect platform for providing valuable information and relevant news to customers and potential customers. The problem is that most small business owners or marketing managers simply don’t have the time or the resources to keep their own blogs fresh.

By enlisting Blogmutt’s services, these business owners gain access to an entire team of writers working hard to come up with blog posts just for them. The result of this collective effort is more ideas, more perspectives, and more quality content for their blog than they’d ever get from one individual writer. And since it’s an ongoing process involving feedback, they’ll get better and better posts as time goes on.

Writers Win

As a writer in the Blogmutt crowd — or “pack,” as we like to say around here — I win too. The crowdsourcing model provides a unique opportunity to do something I enjoy and improve my skills without giving up flexibility. I just don’t have room in my life for a bunch of tight deadlines and external pressure. Blogmutt gives me the chance to gain paid writing experience on my own schedule.

With a wide variety of clients to choose from, I get to learn and write about all sorts of interesting topics — but since I’m part of a crowd, I know that if I can’t come up with something for a particular client one week, another writer will step up to do it. I can also take time off without giving it a second thought. I write only as much as I want, but as it turns out, that’s quite a lot. My biggest problem now is carving out time to write more blog posts. Because the other “win” about writing for Blogmutt is that it’s just really, really fun.