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Crowdsourcing, Crowdfunding and the Emergence of Presumers [Infographic]
© Image: trendwatching.com
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Crowdsourcing, Crowdfunding and the Emergence of Presumers [Infographic]

Trendwatching.com, a trend firm, dedicated its November briefing to the emergence of 'presumers,' customers who not only co-create, but want a personal connection with a project to develop at the earliest stages. The trend firm created an in-depth report on the emerging phenomenon, which can be found here. It also created an infographic briefly explaining the presumer concept, which we are sharing below. For those who like their PowerPoint presentations, trendwatching.com made slides to go along with the briefing, as well, which can be found here

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