I was recently asked to give my assessment of the newly-released “#CROWDSOURCING Tweet”. The project is a clever collection of the best tweets about crowdsourcing. Everything from highly-academic observations to harsh scrutiny about the practice to historical citations of crowdsourcing’s beginnings. Written by two serial book authors who have utilized crowdsourcing before in their many endeavors, Kiruba Shankar and Mitchell Levy are the perfect pair to curate this discussion. Since my response to their request quickly turned into a rave review, I wanted to share some of the best bits I read with you all.
- Crowdsourcing is 85% people, 10% process and 5% technology
- Murphy’s Law says there will always be someone better then you in the world. Crowdsourcing law says you should make him or her do your work.
- The (crowdsourcing) idea is that a large group of people can find the solution to a problem more accurately than a small group of people.
- A wiki is more dynamic, authentic and knowledgeable than a formal guide because of constant updates as ideas appear and insights happen.
- Doubt the value of Crowdsourcing? Britannica Encyclopedia took 200 years to write 80,000 articles. Wikipedia took 9 years to get past 10 million articles.
Criticism for Crowdsourcing
- Crowdsourcing is psychologically backwards. When responsibility is distributed, weight of responsibility goes down and people don’t act.
- Crowds tend to conform to peer pressure than do the right thing. Under Mahatma Gandhi this was for good. Under Adolf Hitler this was for bad.
- Crowds make an idea happen faster; not necessarily wiser.
Motivation for Crowdsourcing
- The best person to do a job is the one who most wants to do that job
- If you are spearheading a crowdsourcing project, always put the ‘we’ before ‘I’
- The best thing about crowdsourcing is that everybody wins.
- Crowdsourcing is a democratic process. However, just like any democracy, it needs leaders to hold the flag and lead.
- A smart entrepreneur is one who knows how to effectively leverage crowdsourcing.
- Everyday millions of people want to do interesting things during their spare time. Are you using the opportunity to engage them?
- The beauty of crowdsourcing is that it creates global community think tank.
- Together everyone achieves more
- Communities have crowdsourced for centuries. The internet just made it global.
- Creating a product with ideas from the consumer makes the consumer proud that his/her idea has been used.
- Like it or not, crowdsourcing is a creative option that brands and agencies will need to understand and be ready, willing and able to leverage.
- Earlier, the company would communicate outward and the customers would listen. But today it’s a two way conversation and the customers really collectively have a voice
Wolfgang Kitza is the CEO of Clickworker EU has 25 years of experience in Internet- and IT-related businesses as a founder and managing director of various companies. He was CIO of Bertelsmann AG and executive head of the Bertelsmann Internet Group. After leaving Bertelsmann, he founded the successful hotel reservation platform WorldRes. As a venture partner of 3i and business angel, he supported several start-up companies in Europe.