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Crowdsourcing Use Case Framework

Crowdsourcing Use Case Framework


Rapid growth of the Crowdsourcing market leads to continuous emergence of new use cases.  In order to create the most complete inventory of Crowdsourcing use cases, the massolution team conducted an extensive review of the publicly available information on Crowdsourcing transactions, announcements and industry news. In addition, we interviewed a number of leading Crowdsourcing providers and analyzed the information available on our industry website, reviewing more than 2,500 content items (articles, blogs, documents) published over the last two years. 

On alone we reviewed over 2,500 references to the use of crowdsourcing (individual content items) and identified of these, 435 provided relevant examples of enterprise crowdsourcing, which we then classified using massolution’s proprietary Use Case categorization framework. The subsequent analysis of these content items produced information on the crowdsourcing efforts of 83 enterprises from 13 industries in addition to multiple government clients. In additional to specific references to enterprises, a large number of items also described, in general terms, other offerings of Crowdsourcing service providers, targeted at the enterprise market, that were not specifically attributed to named enterprises. 

In total, we identified 65 specific Use Cases (i.e., discreet applications) of Crowdsourcing being performed today within enterprises, which we then organized under four categories:

  1. Knowledge-based tasks are completed by online workers that possess knowledge based on a familiarity with someone or something that can include philosophy, facts, descriptions, information, and/or skills acquired through experience or education. It can refer to both the theoretical or practical understanding of a subject. It can be implicit (as with practical skill or expertise) or explicit (as with the theoretical understanding of a subject); and it can be more or less formal or systematic.
  2. Expertise-based tasks are completed by online workers that are widely recognized as a reliable source of technique or skill, and whose faculty for judging or deciding rightly, justly, or wisely is accorded authority and status by their peers or the public in a specific well-distinguished domain.
  3. Micro-tasks are short duration tasks completed by online workers. Micro-tasks require no specialized knowledge or expertise other than a basic level of comprehension and cognitive judgment.
  4. Ideation-process tasks are completed by online workers engaged in the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be visual, concrete, or abstract. Ideation is all stages of a thought cycle, from innovation, to development, to actualization.

We identified a large number of Use Cases (e.g., content generation, image validation) that are process agnostic and would apply to multiple vertical and horizontal processes within the enterprise. A smaller number of use cases are aligned along specific enterprise process groups (e.g., customer support, underwriting). 




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