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Dare to Share: Most Unique Crowdfunding Campaigns of 2012
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Dare to Share: Most Unique Crowdfunding Campaigns of 2012

Editor's Note: Over the next few weeks, we’ll be looking at some of the most successful, innovative, and unique crowdfunding campaigns of 2012. Last week’s category was “Most Funded,” and you can check out our recap with the year’s top five grossing campaigns here. This week’s category is "Most Unique" campaigns. The projects featured were chosen in a much more subjective manner than last week (which we selected by amount of money raised), so feel free to leave your own suggestions and links to favorite campaigns in the comments!

When most people look at internet memes, they see silly pictures with snippets of equally lighthearted text – nothing to take seriously. So it was quite an eye-opener when the person behind the popular ‘Overly Attached Girlfriend’ meme decided to use her virtual fame to crowdfund for charities.

In October, Laina Morris, whose popular song covers went viral and helped her get a sizeable following online, announced an initiative called Dare to Share. Periodically, Morris will be highlighting small charities across the U.S. with the goal of raising $50,000 for them on the crowdfunding platform Rally. The first charity Morris partnered with (and only one thus far) was Surf Camp, a non-profit that takes Autistic children surfing in South Texas.

Instead of perks, backers pledge money to see Morris perform dares. For Surf Camp, Morris has raised over $22,000 thus far, meaning she’ll have to drink a concoction of blended foods (the $1000 perk), flash mob an Apple store ($5000), and ride a roller coaster after eating a pile of food ($20,000).

While it wasn’t the first time we saw an internet-famous personality use his or her popularity to crowdfund for a greater cause (see the Oatmeal’s campaign to build a museum for Nikola Tesla, for example), the fact that there’s a meme personality involved, as well as some unusual "perks," makes it quite unique in our book, and certainly worthy of being added to the year-end list.

For more on the campaign, check out the introductory video below:

The previous campaign we highlighted in the "Most Unique" category was the vacation for Karen Klein, check out the write-up here. Agree with our selections? Disagree? Let us know in the comments!

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