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Heineken Leads the Way for Global Brands in Crowdsourcing
Crowd Creativity, Open Innovation, Tools

Recently, I spoke with Mark van Iterson, head of global design at Heineken, about the company's "Remix our Future" contest to crowdsource a design for a new Heineken bottle for the anniversarry, as well as its co-created concept club that debuted at Design Week in Milan and the company's dedication to crowdsourcing in general.

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Eric MackJan 24, 2013 01:16 pm GMT9228 views
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