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Indiegogo: Crowdfunding is Bigger in Blue States
© Image: Indiegogo
editorial

Indiegogo: Crowdfunding is Bigger in Blue States

Indiegogo let lose with a little bit of statistical analysis this week that seems to indicate that more Democratic-leaning or "Blue" states raise more money for crowdfunding campaigns than those more heavily dominated by the GOP (Red States).

The results are pretty striking, actually. As you can see in the graph below, the top nine states in terms of dollars contributed per capita to Indiegogo campaigns are all strongly Democratic states, except perhaps for Colorado (considered a swing state, but one that went to Obama in 2008).

Indiegogo also went a step further and broke the numbers down by types of campaign:

It turns out that while Blue States still raise more money than Red States across the board, the type of campaign does factor into where their money is going. The per capita disparity is greatest for creative campaigns, less so for cause-related campaigns, and smallest for entrepreneurial campaigns.

Indiegogo also found, however, that it's not fair to simply say that red states are more stingy when it comes to pledging to crowdfunding campaigns. It also looked at how much money states bring in through the platform versus the amount they send out, and found that the Blue states have more of a tendency to mooch:

Indiegogo went on to dissect the data in numerous other ways that begin to approach the outlandish, but it's fascinating nonetheless. Check it all out on Indiegogo's blog.

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