2,838 crowdsourcing and crowdfunding sites
The newly released enhancements include a new campaign dashboard, better funding data, Google Analytics integration, a “Featured Perk” tool, and more.
The revamped backend tools should help campaigners make better decisions about the best marketing channels to promote their campaigns, find out who is pushing the most traffic to the campaign, and determine the best days times to promote their projects.
Indiegogo also released some interesting statistics around the campaigns on its site:
Indiegogo isn’t the only big crowdfunding platform making improvements to its backend tool suite — Kickstarter made a similar upgrade earlier this year. There are a number of third-party crowdfunding campaign management tools popping up, and the two leading platforms are keeping up with these companies' offerings.
Indiegogo released a chart showing some of the campaign stats that project managers will be able to see, which we are sharing below.