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InnoCentive: Creating Value in the Challenge Driven Enterprise

For those that think that crowdsourcing is about logo design competitions the debate continues about whether crowdsourcing is in fact just a fad – an exploitation of underpaid workers that will fade quickly once the perception of novelty is gone. There are others however, that have figured that there is more to crowdsourcing and that it has the potential to stir things up. So why is this and what are we talking about? I recently met with Dwayne Spradlin, President and CEO of InnoCentive who shared his strategic vision for the company.

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Carl EspostiApr 11, 2011 03:13 am GMT6638 views
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