2,936 crowdsourcing and crowdfunding sites
The Los Angeles-based company, which launched in the spring, had previously raised $45,000 from the startup accelerator Amplify LA.
The financing was led by Kamran Pourzanjani. Other investors include: Siemer Ventures, Canyon Creek Capital, Karlin Ventures, Gordon Crawford, David Carter, Mark Schwartz, Michael Liou, Chairul Irawan, Chris Grey, Steven Roussey, Alan Stern, Irv Weintraub, Steve Reich, Mark Kolokotrones, Brad Schwartz, Terry Kay, as well as Amplify LA.
White label crowdfunding platforms allow users to set up their own fundraising campaigns. Other such platforms include Launcht (which we profiled in past) as well as IgnitionDeck, a WordPress crowdfunding plug-in.
Notably, Invested.in had recently paired up with singer Avril Lavigne’s charity to launch a fundraising initiative for children and youth with serious illnesses and disabilities. It also worked with United Nations’ GirlUp campaign, which sought to raise money and awareness for girls in developing countries. Invested.in offers donation and equity-based crowdfunding options, though the latter model cannot be utilized until the SEC finalizes the rules around crowdfunding investments.
While most of the crowdfunding attention has recently been focused on the JOBS Act as well as larger crowdfunding sites like Kickstarter and Indiegogo, grassroots crowdfunding campaigns are quietly making a name for themselves.
Perhaps the best example of this is Star Citizen, an IgnitionDeck campaign that has already raised $2.6 million (and a further $840,000 on Kickstarter), with two and a half weeks left to go. If individual campaigns continue to raise such notable sums, don’t be surprised to see more investors put their money into white label crowdfunding sites.