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Local Motors' Jay Rogers on Co-Creating Cars [Part One]
© Image: Eric Mack

Local Motors' Jay Rogers on Co-Creating Cars [Part One]

Recently, I visited Local Motors' micro-factory in Arizona to see first-hand how the company uses its unique community (30,000 strong), platform and business model to co-create niche vehicles for worldwide brands like BMW.

While there, I sat down with CEO and Co-Founder John "Jay" Rogers just off the production floor for a wide-ranging discussion about the Local Motors' co-creation process, the future and potential for crowdsourcing.

Watch below for part one of that conversation below where Rogers talks about the Local Motors community and breaking into one of the world's most notoriously insular industries. Then help continue the discussion by posting your thoughts and questions in the comments at the bottom of the post.

Check back for part two (live on Jan. 11) and part three (live on Jan. 14)

 - Eric Mack is Managing Editor for  He has covered business, technology and politics for more than a decade for major outlets including CNET, CBS, AOL, NPR, Wired, and the New York Times.  You can contact him at Find him on Twitter and Google+. Also be sure to follow on Twitter and join our Crowdsourcing community on Google+.

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