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Yesterday, pop-rock band Maroon 5 unveiled the Daylight Project, which will let the band’s fans appear in the upcoming music video for the song ‘Daylight.’
Maroon 5 has asked fans to submit original video footage related to a range of predetermined topics. The topics include: “Film yourself forgiving someone for what they did,” “Film someone or yourself upset or crying,” “Film yourself talk about why you are in jail.”
“We want turn the cameras around on our fans,” lead vocalist Adam Levine said in a video promoting the campaign. “What makes you special, what do you do, what do you love, what are you passionate about?”
All interested fans have until October 1st to submit their footage.
The ‘Daylight’ music video will be directed by Jonas Akerlund, who has worked with stars like Madonna, Britney Spears, and Lady Gaga in the past. Akerlund also directed Maroon 5’s videos for ‘Wake Up Call’ and ‘Moves Like Jagger.’
As Fuse mentions, given the Daylight Project's site says it supports the It Gets Better Project, National Alliance on Mental Illness, and GiveBack.org (and looking at the topics that the fans will discuss), the video is likely to have a social angle.
This is not the band’s first brush with crowdsourcing. Last year, Maroon 5 collaborated with Coca-Cola to crowdsource a song, asking for fans to submit lyrics and beats. That campaign resulted in the following video:
We’ve seen quite a few crowdsourcing campaigns backfire in the past, and it’s tempting to be skeptical of this project, too – asking thousands of strangers to discuss their personal issues and secrets doesn’t necessarily scream ‘recipe for success!’
Maroon 5 acted wisely, however, in not opening up the videos to the public, which would undoubtedly tempt the trolls. Quirkier submissions will likely be cut out of the final video, leaving us to view only the polished product.
If crowdsourcing a two hour Star Wars film is possible, finding enough footage to fill a four minute music video shouldn’t be a huge challenge for one of the most popular bands today.