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Ouya Video Game Console: Most Successful Crowdfunding Campaigns of 2012

Ouya Video Game Console: Most Successful Crowdfunding Campaigns of 2012

Editor’s Note: Over the next few weeks, we’ll be highlighting some of the most successful, interesting, and innovative crowdfunding campaigns of 2012. Yesterday, we featured the Pebble smart watch. Today, we continue our look back at the most-funded campaigns with the Ouya video game console.

When the Ouya team launched its Kickstarter campaign on July 10, few people had even heard of the oddly named video game console. Within 24 hours, however, the campaign became one of the most successful crowdfunding efforts yet, helping to make the console a household name in the tech world.

Ouya is a forthcoming Android-based console determined to cut out a niche in a market dominated by industry leaders Nintendo, Microsoft and Sony. It’s priced at $99 (much lower than the aforementioned giants’ machines), promises to be fully open and feature free to play games, and harks back to the video game experience of old. This back-to-the-basics approach attracted a horde of nostalgic backers, with over 60,000 people pitching in $8.6 million to help make the Ouya a reality. The crowd’s support, it seems, made the console more appealing to potential developers, and the team was able to seal several key software partnerships as the campaign neared its end.

Ouya’s accelerated rise to prominence caught many industry analysts off guard, and many still question whether the team can deliver the console by the March 2013 deadline cited on its Kickstarter page. So far, though, the team is hitting its milestones. Recently, news surfaced that Ouya’s development kits will be shipped out in late December, as promised.

To learn more about the console (and how to pronounce its name), check out the Kickstarter campaign video below.

Check out yesterday's featured campaign here, and keep checking back to read about the year's top crowdfunded projects!

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  • Guest Fab Dec 12, 2012 12:00 pm GMT

    I ordered it right from the start and I'm really looking forward to it.

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