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Rewarder Launches with $7M in Coffers
© Image: Rewarder.com
editorial

Rewarder Launches with $7M in Coffers

San Francisco-based company Rewarder launched earlier today, after having raised $7 million in Series A funding.

It’s somewhat difficult to describe exactly what Rewarder is. Some have called it a crowdsourced treasure hunt, while others see it as a sort of reverse-eBay. Essentially, it’s a crowdsourcing platform for nearly everything: expertise, labor, knowledge, and e-commerce.

Despite the difficulty of pinning down what categories the platform falls into, using it is rather straightforward. Individuals can register and post queries, offering (as the name suggests) a reward. Others can suggest solutions, and the user who submits the best answer gets the reward. Rewards are being offered for nearly anything one can image.

Everyone’s favorite infidelity site, AshleyMadison, is offering $1,000,000 to anyone who will step forward and prove that Jets quarterback Tim Tebow isn’t as innocent as he makes himself out to be.

There’s also Kevin Cook, the Guiness World Record holder for the largest collection of dice, looking to find an original (and pink) set of Dungeons and Dragons dice. He’ll take them off you for $50. User ‘Faq_corp’ has offered a number of $2 rewards for answers to apparently frequently asked questions like: “How do I get more Angry Birds,” and “Did it snow in NJ in June or July.”

Others are offering finder’s fees for good contractor recommendations, or for someone to suggest an Alaskan skipper in need of deckhand. On a more somber note, users also offer rewards for information about missing persons, like former Fox executive Gavin Smith, who disappeared in May.

The platform vets the rewards and it is also self-policing. Users are asked to flag inappropriate content, for example, and a reputation score helps keep the participants honest.

The platform’s private beta stage showed that individuals, if nothing else, are intrigued by Rewarder: $10 million is ready to be claimed, and the platform’s founders say they’ve already attracted over 100,000 users. It’s this early success that must have appealed to Rewarder’s investors, Granite Ventures and Radar Partners, as well as Ron Conway, David Lee, and Kenny Lerer.

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