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Scientific American is teaming up with open innovation platform InnoCentive to launch the Scientific American Open Innovation Pavilion, an online hub where citizen scientists will come together to tackle scientific challenges that stump companies, non-profits, and governments.
"We are very excited by this opportunity to collaborate and partner with Scientific American, an organization with an impeccable reputation and impressive audience," said Dwayne Spradlin, CEO of InnoCentive, in a recent press release. "Our alliance will offer Scientific American readers an impressive array of challenging science, technical, and policy problems to work on, while enabling our clients to extend the reach of their Challenges to many more of the world's smartest and most creative people."
Scheduled to launch in spring 2013, the Scientific American Open Innovation Pavilion will be jointly hosted on both the InnoCentive and Scientific American websites, exposing the publication’s five million monthly visitors to InnoCentive’s scientific challenges.
The Nature Publishing Group, Scientific American’s parent company, has worked with InnoCentive on similar initiatives in the past. Nature.com hosts its own open innovation hub, which launched in June 2009. InnoCentive has also partnered with NASA, Proctor & Gamble, The Economist, and the AARP Foundation, among others.
Since InnoCentive’s launch in 2001, the company has offered more than $37 million in rewards for successful solutions to scientific challenges.