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Last week, crowdfunding platform Indiegogo revealed its plan to waive fees on all non-profit campaigns related to Hurricane Sandy recovery efforts.
Taking advantage of this opportunity, over a hundred campaigns sprung up, looking to raise money for individual families and regional initiatives alike. One of the most visible and successful campaigns to date, however, launched only yesterday.
The Humans of New York (HONY) and Tumblr Hurricane Sandy Fundraiser is asking for $100,000 to donate to the Stephen Stiller Tunnel to Towers Foundation. The Staten Island-based charity, named after a firefighter who sacrificed his life on 9/11, is at the center of the damage and has been helping families cope with the destruction.
In return for donations, the campaign is offering perks like Tumblr stickers and HONY prints. HONY's creator, Brandon Stanton, has indicated that, while this is not a print sale, it may be the last opportunity fans of his photography blog will be able to get their hands on a print for some time. The two well-known brands, in effect, are lending their popularity and dedicated readership to a small, family-run charity. This has worked in the past for projects like the Oatmeal’s Tesla Museum, and it seems to be working just as well now. At the time of this writing, the HONY and Tumblr campaign is only several thousand dollars shy of its goal.
Indiegogo’s decision to waive fees for Sandy victims came several days after other crowdfunding platforms made the same pledge. PayPal, which processes the payments on Indiegogo, also decided to waive its fees, meaning 100 percent of the funds will go to the charity.
Here at Crowdsourcing.org, we’ve dedicated a few articles to Hurricane Sandy and its aftermath. But as this Brooklyn-based correspondent has seen first hand, the destruction was severe. The recovery will be long and needs all the support it can get. We urge all who have the means to contribute in any way they can, so this Thanksgiving, families in the affected areas have something to be truly thankful for.