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UFO Flick 'Sirius Disclosure' Tries Bold New Crowdfunding Approach

UFO Flick 'Sirius Disclosure' Tries Bold New Crowdfunding Approach

Editor's Note: The following guest post comes to us from Kevin Lawton, whose book The Crowdfunding Revolution: How to Raise Venture Capital Using Social Media has just been released in a new, updated 2nd edition.

A very powerful two-stage model is emerging in crowdfunding films, one that finally allows fans to participate economically. Sirius, the documentary from Dr. Steven Greer based on decades of work from the Disclosure Project, looks to be the break-out event for this new model.

In the first stage, Sirius used the contemporary perks-based crowdfunding to finance the production of the film, using both Kickstarter and their own donation mechanism. But the second stage is where it gets really interesting, thanks to their choice to use Yekra for video-on-demand (VOD). Fans can participate in the distribution and virality of the film, by signing up for the affiliate program, receiving a commission on revenue generated via VOD. So in this stage, your network can translate to real financial value.

But they didn't stop at an online presence. As of today's April 22nd premiere (which can be live-streamed online here) in Los Angeles, Sirius will also have a limited theatrical roll-out, internationally. If you look at the potential reach of Sirius, you'll see why I believe it will be the break-out event for this model. In 2001, Dr. Greer rocked the National Press Club when a quarter-million people queued up for the webcast of the Disclosure Project. Word of that event is estimated to have reached over one billion people via subsequent media coverage on BBC, CNN, CNN Worldwide, Voice of America, Pravda, Chinese media, and media outlets throughout Latin America.

Twelve years after that event, from the culmination of decades of research which have evoked a truly international movement, Sirius is about to bust onto the scene with an extremely attractive model for filmmakers and fans alike, one that allows all parties to prosper. Keep posted, this is one of the most important trends in crowdfunding films!

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