Here at Crowdsourcing.org, we've spent some time the past few months getting to know the people behind Ziptask. We're obviously interested in the way that cloud labor is transforming how people work and how work gets done, but Ziptask is looking to take it a step further -- the company not only wants to lead the transformation, it wants to create a new way to outsource work that's as user-friendly, attractive and frictionless as possible.

We'll be bringing you more on how Ziptask works -- and what it means for the future of work -- in the coming days, but first let's do some formal introductions. In the first video below, we asked Ziptask CEO Shawn Livermore to introduce the company. Then scroll down just a bit more to watch Livermore's explanation of Ziptask's mission and how it all got started.

Livermore describes the genesis of Ziptask and its mission:

Keep an eye on Crowdsourcing.org for more on Ziptask and future of Cloud Labor.

Disclosure: Ziptask is a client of crowdsourcing.org/massolution.