EventJul 30 10:00–13:00·BRITISH LIBRARY, BUSINESS & IP CENTRE 96 Euston Road London NW1 United Kingdom
Crowdfunding for Fashion Workshop
Crowdfunding is a hot topic among fashion designers/entrepreneurs and with good reason – with creative businesses finding it so hard to access loans and investment, any alternative options to raising finance must be taken seriously.
There is a growing number of fashion businesses that have had successful campaigns, however, overall fashion campaigns have the lowest success rate. In fact, just 29% of the fashion/clothing projects listed on Kickstarter to date have been successfully funded.
With the growing number of platforms and models, it’s essential to understand the differences between the options on offer to see which may be right for you.
As with all aspects of running a business, planning is the key to a successful campaign crowdfunding.
During this session we will be covering the following:
An overview of crowdfunding
The major differences between equity and reward based platforms
A snapshot of some of the most popular platforms (and a few you may not know about)
How to plan a crowdfunding campaign that people care about and actually fund
The costs involved in running a campaign
Case studies of successful fashion campaigns
How to promote your campaign
Tips on what it takes to succeed
By the end of the session you will have a better understanding of crowdfunding and if it’s right for your business, what it takes to succeed and have an action plan to help you launch your own campaign.
EPIP and Public Allies partner for the third webinar in a four-part webinar series: "the future of funding social change", with two NYU Law and Social Enterprise Fellows. In this webinar, our presenters will take us through an exploration of crowdfunding. What is this new tool? What does it mean for the future of funding, philanthropy and social change? And, most importantly, how can we utilize this mechanism to make an impact? In "Crowdfunding 101", two social enterprise experts will walk us through the nuts and bolts of the process, examine how impending legal changes may take effect, and explore the potential consequences for funders, governments, fundraising and the social sector as a whole.
Robert Esposito, Law and Social Enterprise Fellow, NYU
Shawn Pelsinger, Law and Social Enterprise Fellow, NYU